Virtual influencers are characters or digital avatars that are used to help companies or individuals establish a brand to sell products on social media platforms, such as Instagram. These artificial characters are everywhere online, yet you may never know if you encountered one.  With recent advances in AI, these digital creations have become easier to create and more accessible to the average person regardless of their understanding of the underlying technology and code.

Strengths of using a virtual influencer

  • Customizable: Creating a virtual character is an opportunity to use your creativity to digitally represent anything your mind can think of. Have you ever wondered what it would look like if you combined different elements to build a realistic representation of a person? With the expanding power of AI the possibilities will be endless.
  • Quick: For those looking for a quick turnaround, a virtual influencer offers them the perfect opportunity. With the click of a button you can create your perfect brand ambassador. No longer will you need to spend the time and energy to find a good match.
  • Longevity: Once you create a digital influencer they will last forever. It can give you some piece of mind knowing that even as time passes, your access to a consistent representative for yourself or your brand will always be there. Who knows? Maybe with advances in digital generation they will be able to realistically age your creation as well.

Step 1. Find the right software and sign up

Figure out what is most important in your creation (customizability, price, ease of use). For my example, I am going to show you how to use synthlife since they offer the ability to create, grow, and monetize your virtual influencer in a all-in one platform.

Step 2. Decide what you want your influencer to look like

Different digital character creation will offer you more customizability. Synthlife creates a beautiful AI-generated influencer with the only initial input required being 2 different celebrities or an upload of a person of your choice. For my creation, I used Mila Kunis and Gal Gadot.

Step 3: Generate Content

Synthlife allows you create your influencer with the click of the button. After you initiate, you will have to wait a couples of minutes for the software to work its juju behind the scenes. Photo studio also allows you to choose some inspiration for your creation such as clothing, accessories, and background. Here, I used baggy clothes and fast food restaurant as the inspiration.

Step 4: Give your influencer a name and share

Let’s call our new influencer Gila Kados. You can now name your influencer whatever your mind can dream of and share your creation with the world. Synthlife gives you the option to download these images or share directly from their platform as a scheduled tweet.

Similar Posts